Comparable event reports can show how selected serves and demand periods varied across the month. Keep the same definitions and enough event context to explain the differences; adding unrelated totals together does not create a reliable view of brand preference.
Compare like with like before drawing a conclusion
Record the event type, service hours, menu, available stock and capture coverage. A short trade tasting and a long public reception should not be treated as equivalent simply because both happened in the same month.
Where reporting was agreed and used, compare serve share and demand periods alongside total volume. Mark incomplete records and changes to the selection. Use the findings for practical decisions about staffing, supplies and the next activation, not as a substitute for sales or customer research.
- Keep field names and counting rules consistent across events.
- Separate different event formats and incomplete records.