Choose a concise selection that guests can understand quickly, including a clear alcohol-free option. For a press launch, the drinks should support conversation and the schedule rather than demand attention at the point of ordering.
Choose against the service window
Select from the existing Cocktailhire menu and consider when guests will order. A concentrated arrival before a presentation needs a different service plan from a relaxed reception after the main announcement.
Discuss glassware, garnishes and preparation with the bar team so the selected drinks suit the room and working space. If guests will be standing with bags, cameras or product samples, make the service easy to use without adding unnecessary handling.
- Confirm ingredients and dietary information rather than assuming a drink is suitable for everyone.
- Keep the menu and any approved brand wording consistent with the final drinks choice.