Consistent approved details matter more than adding branding to every surface. The bar finish, product placement, selected serves and staff instructions should make the drink and its role in the event clear while leaving service comfortable to use.
Keep the brand choices precise and workable
Provide the approved assets and any presentation requirements early enough to confirm what can be produced. Check artwork, dimensions and placement against the actual bar, rather than assuming a campaign graphic fits every frontage.
Brief the team on the agreed drinks and accurate product information. Keep stock and equipment organised without covering useful working areas with display pieces. Branding, filming and campaign interaction each need a defined inclusion; none should be inferred from the other or treated as permission to develop drinks outside the agreed service.
- Confirm approved assets, artwork timing and physical placement.
- Keep the guest experience and working bar as clear as the branding.